The London Apartment Development That Comes with an Infinity Pool and Beach Club
- Aug 12
- 5 min read
Luxury apartment developments are nothing new in London, but few offer the lifestyle found at White City Living by Berkeley Group. Set across eight acres of landscaped gardens in West London, the development combines more than 2,500 homes with an exceptional collection of resident facilities, placing wellness, leisure and convenience at the heart of everyday life. Just 12 minutes from Bond Street and moments from Westfield London and Imperial College London's White City campus, it showcases how today's best new build developments are creating complete communities and not just places to live. As Millie says, "We're exploring one of the city's most ambitious regeneration projects."
DEVELOPER
Berkeley Group
PRESENTER
Millie
CONTENT DELIVERED
Video Feature
LOCATION
London, UK




A Private Beach Club Above the City
The development's standout feature is the private Beach Club, located on the eleventh floor of the Westmont Building and reserved exclusively for residents. Inspired by Mediterranean beach clubs, it includes a sunset lounge, bar, landscaped terraces, barbecue areas and an infinity-edge swimming pool with panoramic views across London. "I actually cannot believe that this is part of an apartment development," says Millie. "It feels more like a boutique hotel." She adds, "I don't think you'd actually need to go on holiday."




Lifestyle Beyond the Apartment
The Beach Club isn't the only part of White City Living's extensive lifestyle offering. Residents also have access to more than 39,000 square feet of amenities, including swimming pools, spa facilities, a gym, fitness studios, cinema rooms, work lounges and private entertaining spaces. Together, they create a development where wellness, remote working and socialising are naturally incorporated into daily life.

Apartment One: Bright and Elegant
The first apartment spans more than 1,600 square feet, with expansive open-plan living areas, floor-to-ceiling glazing and interiors by Muchmore Design. Oak flooring, warm neutral tones and bronze accents create a calm, contemporary feel, with the generous balcony connecting you to the surrounding city.
"This is how you do open plan living in an apartment" says Millie. "You really get that premium and luxurious feel."




A Kitchen Designed for Entertaining
At the centre of the home, a large island centres the kitchen alongside composite stone worktops, integrated Miele appliances and marble-effect splashbacks. Practical additions, including concealed storage, a wine cooler and a separate utility room, ensure the space is as functional as it is elegant.
"Having an island in a kitchen in itself is a really great bonus, but having one this size is even better" says Millie.


Comfortable Bedroom Suites
The principal suite features floor to ceiling windows, illuminated wardrobes and a luxurious en suite with a bath and walk-in shower.


The other bedrooms continue the same high standard with integrated storage, en suite bathrooms and balcony access. Each room its own identity, with natural light, balcony access and carefully layered interiors ensuring a consistently high standard throughout the home.

A dedicated home office completes the apartment, reflecting today's flexible approach to living and working. As Millie says while sitting in the home office, "I can really picture the lifestyle of living here" imagining a day that moves smoothly between working from home and enjoying everything the development has to offer.

Apartment Two: Rich in Character
Although the second apartment shares a similar layout, interiors by Bôute create a completely different atmosphere. Dark timber, rich green tones and layered textures give the home what Millie describes as "a private members club and old money" aesthetic, demonstrating how the same architecture can support very different interior styles. White City Living demonstrates how buyers can choose a home that expresses their own personal style while benefiting from the same high-quality architecture and specification.

A Refined Open Plan Living Space
The open-plan living area welcomes residents with a more intimate atmosphere, offering darker finishes with generous natural light from floor to ceiling windows. Bespoke cabinetry conceals the television behind elegant joinery, and olive green upholstery, layered accessories and carefully curated shelving create a space that feels more like a luxury hotel lounge than a typical apartment.

The adjoining dining area comfortably seats eight and opens directly onto a balcony overlooking the development, making entertaining effortless. "It feels like a gentleman's club in here" says Millie. "It does also feel like you are sat in a hotel reception. It feels so luxurious."

A Contemporary Kitchen with Premium Specification
Although lighter in appearance than the surrounding interiors, the kitchen maintains the same premium specification found throughout the development. An island anchors the space beneath a striking statement light, while integrated Miele appliances, composite stone surfaces, marble-effect splashbacks and extensive concealed storage highlights Berkeley's attention to detail.

A separate utility room continues the practical planning, ensuring everyday functions remain tucked neatly away from the main living spaces. Millie notes that "it's still a bit of a luxury to even have an island in an apartment" highlighting how features once reserved for larger houses have become increasingly common in London's most desirable new build developments.

Bedrooms Designed for Modern Luxury
The principal suite mirrors the generous proportions of the first apartment but introduces a richer palette and additional features, including a built-in media wall, dual-aspect glazing and another private balcony overlooking the city.


The secondary bedrooms continue the refined design language with bespoke headboards, integrated wardrobes and en suite bathrooms, ensuring every room enjoys the same level of finish. Throughout the apartment, large windows maintain a strong connection to the skyline, while layered materials soften the interiors and create a welcoming atmosphere. "I absolutely love this bed" says Millie while touring the principal suite. "This has to be one of the largest beds I think I've ever seen."

A Dedicated Dressing Room Adds Flexibility
Instead of a home office, the second apartment includes a beautifully designed dressing room complete with bespoke wardrobes, illuminated shelving and a vanity positioned beside a full-height window. It is another example of how the development caters to different lifestyles, allowing buyers to prioritise the spaces that matter most to them. Whether used as a dressing suite, creative studio or adapted to suit future needs, the room demonstrates the flexibility increasingly expected in premium new build homes.

A Complete Lifestyle Destination
The two apartments demonstrate how thoughtful interior design can create distinct living experiences while sharing the same exceptional architecture and specification. Combined with world-class resident amenities and an outstanding West London location, White City Living showcases how modern new build developments are redefining apartment living by offering not just beautiful homes, but an entire lifestyle.
Development Information
For more information about White City Living by Berkeley Group, visit the development's official sales information or contact the sales team to arrange a viewing of the available apartments and resident facilities.
Developer: Berkeley Group Website: https://www.berkeleygroup.co.uk/developments/london/white-city/white-city Email: whitecityliving@berkeleygroup.co.uk Phone: 020 3811 2197



